Introducing BUSINESS MATTERS
An initiative of Free To Shine
How you lead your business matters.
It matters to your team, your results,
and YOUR IMPACT ON THE WORLD.
DOING GOOD, IS GOOD FOR BUSINESS
The evidence is clear and compelling.
From 2017 to 2018, belief-driven buyers – those who will choose, switch, avoid or boycott a brand based on its stand on societal issues – increased from 51% of all buyers, to 64%. This trend rings true across age, gender, income level and locality, and is growing year by year.
(Edelman, Earned Brand Global Report, 2018)
Unilever’s purpose-led Sustainable Living brands grew 46% faster than the rest of their brands in 2017.
In 2018, they grew 69% faster.
Doing good matters to your customers and clients.
Let Free To Shine guide you on your journey to becoming a purpose-led business.
The Business Matters learning outcomes are designed to align with Free To Shine’s strategic goals of Safety, Education and Leadership
SAFETY
As we create safe communities for children, we help you create a safer workplace.
EDUCATION
As we educate girls, we help you
educate your team and clients.
LEADERSHIP
And as we help girls and young
women become leaders in their
communities, we help you develop
your leadership skills.
What you’ll get as part of the Business Matters program
- Exclusive access to quarterly training videos to guide you and your team through our core learning outcomes.
- Accompanying posters to display in your workplace to summarise and reinforce each lesson.
Learning outcomes for your team
- Ongoing updates and integration opportunities with the United Nations Sustainable Development Goals.
- Gain a competitive advantage and attract new clients by amplifying your reputation as a purpose-led business.
- Greater team engagement through group problem solving and a united focus.
- Enhanced working relationships with your community and industry networks.
Interested but need a little more information?
Join us at our next Business Matters monthly webinar. In this session we will take you through the program in detail and you’ll have the opportunity to ask questions and get to know our team.
HOW CLOSE ARE YOU TO BECOMING A PURPOSE-LED BUSINESS?
Why not see how you rank on our Business Matters scorecard?
We’ll assess you and your business against four key areas: Impact, Safe Workplaces, Educated Teams & Clients and Leadership.
Find out your strengths and where you could make some improvements. It only takes 2 minutes to complete.
What business leaders say
Partnering to achieve the Sustainable Development Goals
The Sustainable Development Goals (SDGs) are a universal call to action to build a better world for people and our planet by 2030. They recognise that ending poverty must go hand-in-hand with strategies that build economic growth and address a range of social needs including education, health, equality and job opportunities, while tackling climate change and working to preserve our ocean and forests. Your membership with Free To Shine will focus on 7 goals.
End poverty in all its forms everywhere
End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Ensure inclusive and quality education for all and promote lifelong learning
Achieve gender equality and empower all women and girls
Ensure access to water and sanitation for all
Promote inclusive and sustainable economic growth, employment and decent work for all
Promote just, peaceful and inclusive societies
SOME OF OUR CURRENT BUSINESS MEMBERS
